DO YOU KNOW EXACTLY
WHERE TO TARGET YOUR MARKETING DOLLARS?

DISCOVER NEW INSIGHTS FROM OUR EXCLUSIVE REPORT.

The how, where and when of hitting building trade pros in critical, decision-making moments isn’t getting any easier. But despite the growing complexity, answers exist. Miller Brooks and The Farnsworth Group have partnered to deliver relevant facts based on the voice of architects, contractors, remodelers and more.

get inside knowledge on reaping the biggest rewards from your spend.

[Scroll down to see the audiences we surveyed and sample data from each.]

OVER 400 SURVEYS
WERE CONDUCTED

  • Architect/designer
  • General contractor/remodeler
  • Specialty contractor: Plumber, Electrician, HVAC
  • Large builder: 20 or more homes per year
  • Custom builder: less than 20 homes per year
  • Kitchen/bath designer

SAMPLE DATA 1 OF 36

ARCHITECTS:
AUDIENCE PROFILE

SAMPLE DATA 8 OF 36

GENERAL CONTRACTORS:
PROFILE

HIGHEST VOLUME HOME TYPE:

Luxury and move up

SAMPLE DATA 15 OF 36

SPECIALTY CONTRACTORS:
PURCHASE BEHAVIOR

TOP SUPPLIERS FOR PRODUCTS AND MATERIALS:
SPECIALTY WHOLESALERS/DISTRIBUTORS

SAMPLE DATA 23 OF 36

LARGE BUILDERS:
SOCIAL MEDIA USE FOR BUSINESS

SAMPLE DATA 30 OF 36

CUSTOM BUILDERS:
WEBSITE USE & PREFERENCES

Use internet for
product research

Use internet for
product purchases

SAMPLE DATA 36 OF 36

KITCHEN/BATH DESIGNERS:
WEBSITE USE & PREFERENCES

(Most important manufacturer
website features in order)

(Most important supplier
website features in order)

GET MORE DETAILS.
IN MORE DEPTH.

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Gain immediate access to an engaging summary representing the full scope of research available from our complete study.

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